Analysis Of Brown Casual Shoes, A Second Generation Family...

Assignment 1: Case Analysis 1.0 Introduction Brown Casual Shoes, a second-generation family-owned company experiences a downward trend of their sales and has to expand its sales by entering the international market. The company needs to find cheaper ways to manufacture its shoes and decides to negotiate with Chung Sun Manufacturing in China. There are various different cultural and communication issues between the two countries which are identified in this report. The Hofstede’s model is used for the literature review and recommendations are suggested to how the problems can be avoided in the future. 2.0 Identification of Problems/Issues 2.1 Intercultural Communication Issues Intercultural communication is the circumstance in which people from diverse cultural backgrounds are engaged in communication (Samovar/Porter, 2001). Like all communication, intercultural communication is contextual which includes setting, situation, the people involved, and the relationship of those people. In this situation, there are various types of intercultural issues. The main issue is the different focuses of the visit. While the Americans were interested in discussing business, the Chinese were more interested in relationships and their own culture. The Americans are very straightforward in what they want to achieve. The next issue is that Mr Brown did not quite understand the Chinese culture. Mr Brown had not expected such gracious hospitality and was unsure about how to reciprocate.Show MoreRelatedNike Report13324 Words   |  54 Pagescompetitors; Adidas-Salomon and Reebok, Sketchers, and K-Swiss. A brief overview of Nike and its competitor’s company profiles, brand portfolios, and current developments will provide an understanding that leads to an analysis of the external environment. 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